Insights
Straight answers from the people who run the programs
What 775+ promotions have taught us about cashback, loyalty, rewards and getting people to actually take part. No fluff. No gatekeeping.
Promotions · 9 min readPromotional fraud protection: check the purchase, not the pictureAI can fake a receipt in under a minute and promotion fraud is now organised. How to protect your promotion without rejecting genuine customers.Read →
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Promotions · 5 min readCashback, instant win or sweepstakes: what promotion should you run?Start with what you need to move, not the mechanic you ran last year.Read →Promotions · 6 min readWhat to ask when you're comparing promotion agenciesTwo quotes are only comparable once you know what's in each one. Five questions to ask.Read →Promotions · 5 min readRunning a promotion in petrol and convenienceShoppers decide in seconds. Keep it instant, simple and mobile first.Read →Promotions · 4 min readHow long does it really take to launch a promotion?Brief Monday, testing Thursday. Here's what really sets your launch date.Read →
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