Case study · Rewards
EHG Member Rewards: everyday value that keeps members paying
EHG gives paying members everyday value beyond its giveaways, with different benefits for each of four membership tiers. Membership grew from 538 to 639 between June and August 2026.
The challenge
What they needed
- Give paying members everyday value beyond the giveaways.
- Deliver different benefits to four membership tiers.
- Make membership worth keeping month to month.
The solution
What we ran
- Branded member rewards site and app across four tiers: Diamond, Gold, Superior and Ultimate.
- Discounted eGift cards, such as 4% off BCF, Priceline, Kmart, Myer and Target.
- Featured partner deals such as commercial pricing at The Good Guys.
- Search by category or postcode, plus favourites and a savings tracker.
The results
What it delivered
619members across four tiers (Sep 2026)
538 → 639membership growth, June to August 2026
4membership tiers, each with its own benefits
Member benefits now lead the proposition ahead of the 2027 trade promotion changes.
Source: EHG Membership Report, Sep 2026
The product behind it
orsom REWARDS
See how it works, what's included and what it costs.
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