Case study · Promotions
Jemena Trade Rewards: trade cashback that finished under budget
Jemena rewarded NSW plumbers, gas fitters and appliance retailers for installing gas appliances, and kept cashback spend inside a fixed budget after an over-claim the year before.
The challenge
What they needed
- Engage licensed plumbers, gas fitters and appliance retailers across NSW.
- Reward installs of gas hot water systems, fireplaces and heaters.
- Keep cashback spend within a fixed budget after an over-claim the previous year.
The solution
What we ran
- Trade registration and claims portal with in-house claim validation.
- Cashback for each eligible install, paid as digital rewards.
- Once the cashback cap was hit, claims became prize draw entries only.
- Two $5,000 major prizes, with build, T&Cs, fulfilment, draw and customer service all managed.
- Fortnightly in-flight reporting.
The results
What it delivered
84%of claims approved
$100K+cashback approved
65%of claimants kept claiming after the cap
The cap was reached on 24 August; later claims became draw entries, not cash. The promotion finished under budget.
Source: Jemena Loyalty Program end of campaign report, Oct 2026
The product behind it
Cashback promotions
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