Case study · Loyalty

SU Rewards: one rewards portal across five premium audio brands

Sound United runs one program to drive sell-through across its premium audio brands. It keeps coming back: relaunched for October to December 2026 and expanded from three brands to five.

Client
Sound United (Harman Lifestyle Division)
Industry
Consumer electronics, audio
Date
2025 to 2026
Solution
Custom rewards portal and Visa cash-out
SU Rewards member portal home pageSound United digital Visa gift card

The challenge

What they needed

  • Drive sell-through across a premium brand portfolio with one program.
  • Stay flexible enough to restart each promotional period with new brands and products.
  • Keep admin low for the client between runs.

The solution

What we ran

  • Invoice-upload claims portal where members earn Reward Dollars for each eligible sale.
  • Covers Bowers & Wilkins, Marantz, Classé, Denon and Polk Audio.
  • Members cash out from $100 up to $4,999 to a Sound United digital Visa.
  • Claims outside the promotional period blocked automatically.
  • New, faster login and upgraded interface.

The results

What it delivered

Repeatclient, relaunched for October to December 2026
3 → 5brands in the program
100%of existing member logins moved to the new platform

“They built a dedicated online portal for us that ticked all our boxes, including one of our key requirements: being able to manage and operate it ourselves without relying on external support. The fact that we keep coming back and running it several times a year probably says it all.”

Sound United teamHarman Lifestyle Division

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